Could Have Gone Pro
The adventures of a professional amateur.
20 October 2025
Could've Gone Pro
Inspired by the most serious amateurs, the Could’ve Gone Pro collection celebrates those elite individuals who choose to ride amongst us. Special edition graphics on contemporary Pro Team bangers and accessories.
For the undiscovered legends
Living in the space between ambition and enjoyment, Dan Jones calls himself a “Professional Amateur,” someone who’s mastered the art of not taking himself too seriously. He rides not for glory, but for the quiet satisfaction - the honesty found in pure effort. In a world obsessed with results, Dan reminds us that the true joy of the sport isn’t found on the podium, but in the practice.
Being really good at being an amateur is what Dan dedicates his time to. “You're performing just unremarkably, but you're doing a lot.”
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